The other factor to be pondered about is rise in the diabetic population across the globe. It’s a known fact that diabetes, in the long run, results in periodontal diseases. This would drive the market further. The same CDC says that in 2016 84.6% of the entire population of the U.S. between age 2 and 17 had paid a visit to dentists. Certain consumers still prefer water picks in place of flossing as the former one does make sure to reach every area of mouth, refrains from gum sensitivity, and avoids even the slightest of bleeding. These factors are likely to act as restraints to the water flosser market.
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Regional Insights:
North America holds the largest market share due to awareness about oral hygiene in place. Additionally, gum diseases are also on rise. This would propel the market further. Europe comes in second due to economies like Denmark and Belgium spending extensively on healthcare. Asia Pacific is expected to grow at the fastest pace owing to an upswing of awareness regarding dental health.
The water flosser industry is segmented based on product, application, and geography. By product, the market spans countertop and cordless. By application, it says dental clinic, hospitals, and home care. The “home care” segment is expected to be the torchbearer due to geriatric population preferring it over conventional hospital visit. By geography, the market segmentation goes like North America (U.S.), Europe (Germany, U.K.), Asia Pacific (Japan, India, and China), Central & South America (Brazil), and MEA. The players contributing to the water flosser market include Hydro Floss, Aquapick, Oral Breeze, ToiletFree Products, Inc., Water Pik, Inc., Shenzhen Relish Technology Co., Ltd.
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